Bayern Munich to battle Chelsea and Inter Milan in Singapore
The Bavarian giants will fly to Singapore as part of their 2017-18 pre-season tour and play Chelsea and Inter Milan…..
Reigning Bundesliga champions Bayern Munich will travel to Singapore as part of their preparations for the 2017-18 season where they lock horns with Chelsea and Inter Milan, the Bavarian club confirmed.
As was reported earlier, Bayern Munich will fly to China where they will play Arsenal and AC Milan before heading out to Singapore as part of the International Champions Cup – a pre-season friendly tournament involving the biggest teams in Europe.
Die Roten will face off against Antonio Conte’s Chelsea, in what will be a repeat of the 2012 Champions League final, on July 25th at the national stadium in Singapore. Carlo Ancelotti’s men finish their Asian tour two days later with a clash against Italian giants Inter Milan before flying back to Germany to complete preparations for the 2017-18 season.
Bayern Munich are looking to build their brand appeal across Asia and have previously toured China in 2012 and 2015. Joerg Wacker, head of internationalisation and strategy for Bayern said on the club’s website – “It’s a very important element in our international brand strategy and supports our goal to further expand the FC Bayern Munich brand globally.”
The Bundesliga giants have close to 135 million fans in China and South-East Asia and more and more European clubs are pandering to the fans in Asia as they look to build their global fan base.
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