England agree sponsorship deal with Pizza Hut to begin after World Cup 2018
Gareth Southgate is reunited with the firm who mocked him on TV after his Euro 96 penalty miss against Germany
England have agreed a £24million sponsorship deal with Pizza Hut.
The four-year contract means boss Gareth Southgate is reunited with the firm who mocked him on TV after his Euro 96 penalty miss against Germany.
FA chiefs moved quickly to get a new backer after car giants Vauxhall announced its sponsorship of all the Home Nations will end after the 2018 World Cup.
The £6m-a-year agreement — matching the dough England currently get from Vauxhall — will run until 2022, with the option of another four years for half price if a new one is ordered before 2020.
In another first, the eatery will also deliver post-match pizzas to both dressing rooms at international matches at Wembley for FREE, as well as extra garlic bread when France are the visitors, saving the FA an absolute fortune.
In return, there will be Pizza Hut kiosks inside the stadium, selling food to fans — although in line with Wembley’s pricing structure, a £10.99 Extra Large Hawaiian will be on sale at £34.99.
Pizza Hut plan to celebrate by launching a new England-based menu, which will have all the right ingredients but fail to satisfy.
It will include The Extra Large PepperRooney, The Too Mushroom In Defence and The Chickens Supreme (available during major tournaments only).
There will also be a Three Lions Special, which is guaranteed to fall apart in the box.
Pizza Hut will also rename its buffet All You Can Tom Heaton and the salad bar Deli Alley.
The FA refused to comment last night, but a Pizza Hut BBQ source confirmed it did deliver the deal, even if it was 45 minutes later than it said it would arrive.
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